1st annual Contact Summit : The Evolution Will Be Social

The 1st annual Contact Summit is a working festival of innovation where the net’s leading minds
and entrepreneurs can connect with the people who are building the social technologies of tomorrow.
The net of the future will not be fueled by ads, but by people solving real problems through distributed,
peer-to-peer solutions. This is the dormant promise of the Internet, finally coming to fruition.

Contact brings together recognized social technology companies like Foursquare, Meetup.com,
Kickstarter, and Etsy, together with technologists, academics, artists, students and entrepreneurs.
Participants include Dennis Crowley, Douglas Rushkoff, Al Orensanz, Steven Johnson, Clay Shirky,
Dave Winer, Daniella Jaeger, Joanne McNeil, Venessa Miemis, Richard Metzger, and many others.

The day consists of a morning of “provocations,” an afternoon of participant-led discussions,
and a 2 hour long Bazaar and exhibitor space. Budding entrepreneurs can pitch their ideas
and demo their projects with the chance of winning one of three $10K Innovation Awards to
support and accelerate their mission.

copy via

http://contactcon.com/

October 20, 2011. New York, NY

Joby / Stathis Venture

A lot of buzz about the Joby and Peter Stathis collaboration.
It’s a strategic move for Joby to apply their technology, team and knowledge to a different type of product and target market.



They have received good reception online at blogs like Co.Design and there was a good reception at CITE showroom in SoHo.


George from CITE with some Parsons students.

There was another reception for Stathis the next Monday at Phaidon.


While the light given off isn’t harsh like most LEDs, other parts of the design could use some critiquing.
Many people thought the power button was a dial to tone up or tone down.
If they just had holes (no LEDs) in a circle and then one LED in the center of that circle, that would make more sense – as in the single button signifying “Press me.”
Versus the circle of buttons signifying “Touch or swipe us.”

CITE’s manager George with one of his creations



See more of George’s work at le mouton noir and co.
Event info via Core77
Experience light and embrace movement as CITE presents the global launch of the JOBY | Peter Stathis Venture Collaboration. The California-infused lighting line invites you to delight your senses and engage with deceptively simple, surprising and futuristic approaches to the modern interior. Join us to celebrate this dynamic approach to entrepreneurialism and design while rediscovering your youthful sense of wonderment and play.

ICFF – Int’l Contemporary Furniture Fair

At ICFF even though there was carbon fiber and metals of different alloys, the two most impressive materials were the use of tin and the use of clay.

One Japanese company Koyo Ibushi uses clay that can be used for tiles, counter tops, pottery, or created into sculpture.


It’s a chic and dark aesthetic, like carbon fiber but changes with the presence of water. They bake the clay for four days to achieve that look.


I inquired about it’s durability and they said that if it wears away or chips, it still keeps that dark look because it’s not a finish, but more of a cure.

Nagae, also from Japan

This is a case where the chef can use the tableware to inform how the food is created.



You only really need a small collection of this tableware and can have sets pre-adjusted to each course.
It’s not just modular (in that you could create custom cuts and combine them) but they are malleable.
Then I imagine all the restaurant patrons playing with the tableware.


Art Center’s work was very skillfully designed and crafted to the point where it’s ready for the showroom. Upon asking an Art Center student if a collection of chairs was his piece he replied “Yes, it’s a school project.”

I like how these chairs are separate but allow you to interact with the person sitting next to you. Almost as social as a couch, but independent like a chair.
That’s something important to note. People adjust chairs when they sit down, one of the main reasons is for a feeling of independence. Few airports, parks or other public places take note of this.

Parson’s school project for Metropolitan’s booth uses yarn. To create the booth out of the shape and color of Metropolitan’s 30th anniversary logo.

I feel a heavier use of yarn in some spots could give the contour booth more of a presence so the viewer feels like they are looking at something not just between the space of the yarn. But, it’s still much better than one of the booths that felt like a prison. We walked in and didn’t know there was more than one exit.

Germany’s design booth was quite poorly put together. They showcased a bench that you could not yet sit on. It was a bench created for transportation hubs like airports and bus stations. As one research documentary phrased it, benches are best use to “accent architecture photographs.”

Weirdly enough, the catalog for the bench was sealed in an envelope. Not surprisingly, the catalog only featured four photos of people – the owners and probably the designers. Only one of the photos features people sitting in the benches.

Germany did show a myoelectrically controlled hand prosthesis, which intrigued me. But I don’t know why the part where the prosthesis joins the elbow is blue. It’s as if to say “this is where manufactured ends and skin begins,” as if we wouldn’t know that. Some hand prosthesis models are made of carbon fiber, black metal or red metal. I agree that having a fake skin tone is might not be the way to go, but why show where there is there difference instead of just showing what is?

Worst of all the hand was displayed on the wall being held up by a plastic cable. A sort of insensitive way represent something that is supposed to take place of what a human lost. There was light in terms of design for healthcare.


Futrus, the booth with what I find to be the most impressive offering doesn’t have a unique point featuring carbon fiber or laser cut patterns but just solid top. Well solid top and knocked-out corners. With a non-porous top they can create patient rooms that are resistant to virus, bacteria, mold, stains and scratches.


There are more curves instead of corners as to not trap dirt. I asked about the seams on the handles and between panels, they said they seal the corners to also be anti-microbial.

Futrus said that there aren’t other companies offering this service. Some companies offer a bespoke sink or countertop, but not full rooms.

Since Futrus can panels with color or faux-wood finish.

Another reason they are impressive is because they explicitly target both the healthcare industry for institutional contracts as well as a retail distribution for their consumer line of furniture.

Molo environments are intriguing in that they can be packed flat and then expanded for create micro-environments. My friend said they were used in the 2008 Sichuan earthquake to create networked hospital rooms. I can envision Molo and Futrus working together. Molo exteriors with Futrus tabletops and equipment. Then burning the Molo tents afterwards to be super safe.

Other cool things:
Human form – corrugated cardboard


Moleskine brand extensions –

Moleskine rep said the brand-name is of unspecified origin so it can be pronounced anyway.

Foldable chair-

  • flux01
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The Future Of Asian Art Symposium


See notes in moleskine

Why did Jason Wing go back to China?
Well Xu Bing finds it to be a massive laboratory for testing.

http://video.ft.com/v/942909968001/Xu-Bing-at-the-British-Museum

A/P/A Institute at NYU


Keynote: “Between the Diasporic and the Transnational” Dean Chan — Edith Cowan University, Perth, Australia This symposium investigates the increasingly transnational nature of Asian art and the circulation of artists and art production in multiple global markets. The focus on Asian diasporic visual culture will include panels with scholars from the International Network for Diasporic Asian Art Research and the Diasporic Asian Art Network. About the Keynote: Dean Chan is a professor in the postgraduate programmes at the School of Communications and Arts, Edith Cowan University, in Perth, Australia. He is the founding convenor of the International Network for Diasporic Asian Art Research (INDAAR), and an executive member of the Asian Australian Studies Research Network and convenor of its Visual Arts and New Media cluster. Chan is a chief investigator in an Australian Research Council (ARC) Discovery Project entitled “Being Asian in Australia and the United States” and a guest editor of a special issue of Amerasia Journal (2010) titled “Asian Australia and Asian America: Making Transnational Connections.” He has most recently been appointed as Editor of the Diasporic Asia section in Asian Studies Review, a scholarly journal published by Routledge. Response and discussion with Melissa Chiu Museum Director and Vice President of Global Art Programs, Asia Society

Panel I: Organized by the International Network for Diasporic Asian Art Research “Locating Globalism: The Diasporic Contexts of Asian Art” Alice Ming Wai Jim, Concordia University at Montreal — “The Paradox of Diasporic Asian Art from a Global Perspective” Yu Yeon Kim, Independent Curator Jacqueline Lo, Australian National University — “The Limit of Professional Foreignness: Memory, Migrancy and the Asian Diasporic Artist” Chair: Dean Chan, Edith Cowan University

Panel II: Organized by the Diasporic Asian Art Network “Asian American Art and Global Flows” Midori Yoshimoto, New Jersey City University and Galleries — “What Does It Mean to be a Diasporic Japanese Woman Artist Today? The Case Study of Chiharu Shiota” Laura Kina, DePaul University — “Field work and sewing signs” Chair: Alexandra Chang, A/P/A Institute at NYU — “The Art of Cosmopolitanism — A Translocal Positionality” Discussants: Margo Machida, University of Connecticut at Storrs Tom Looser, NYU East Asian Studies

Dream:in NY

At Parsons the New School for Design, the Assistant Professor and co-director of the DREAM:IN Project Carlos Teixeira and its collaborators shared the latest development on the project, as well as invited participants to engage the movement of transforming DREAMS into tangible realities in India.


The Opportunity: designing for billions/Bruce Nussbaum
a model for growth that is incredibly inclusive

Pt. 1
helps reframe issues
from problem solving to aspiration enabling

Pt .2
creates a database of dreams
pooling those dreams
pool of aspirations is a different start up model
a different devel model than i’ve ever seen before
[it aggregates dreams from all socio-economic levels – that can “scale” beyond a global scale]”

multi-vectorial – influence in lots of different areas
they tend to be systemic on multiple levels

Dream:in is concise but has it’s impact on different aspects of society.
I hope we see it applied all around the world.

The Vision: what Indians are dreaming about/Sonia Manchanda (Video)

The Vision: what Indians are dreaming about/Sonia Manchanda
everyone has the right to dream.
the ability to look beyond tomorrow – that’s what makes us human

a new stream of collective consciousness and the best reality check ever.
dreams to measure for prosperity and progress

The Project: a crossroad for large scale innovation / Carlos Teixeira


One of the biggest challenges of that model is going to be scale

people say the brazil you grew up in is not the brazil that exists now.

the middle east is hungry for change.

while GNI is high and growth rate is high,
they operate and live on very

when Mubarak came to power there wer apprx 40M people, and when he was overthrown, it was
we have to calculate by the bilions

put everything into terms of scale and speed.

we never had in human kind a growth of this speed and this scale
everything we know is going to be too small and too late
we have to rethink how we innovate
it’s not enough for us to innovate

we need to bring global expertise in large scale to local needs, local expectations and local aspirations

talent + capacity to fulfill the local aspirations
in the end we need to travel, it’s not enough for us to just do communication.

there usually aren’t people investing in what he calls “phase zero:”
ex: not the next iteration of a project
but how do we start from a brand new slate
designing before people identify a need
blueprints for how the future is going to look like,

for implementation:
using crow sourcing and crowd funding

how do we work with investors?
how do designers work with venture capitalists on phase zero for social good.
do that large scale and very fast.

DBR
Dream Believe Realise
Network (of organizations)
Design – Spread
Support – idiom
Collaborators – vivarta, nodes Design Knowledge Network, Parsons School of Design Strategies,
Partners – Kishore Biyani, Manipal University, Dr. Ranjan Pai

The Journey: 101 dreamcatchers, 25,000 km, 3,000 dreams/ Video + Rahul JVK and Natalie Wang


local translation – partnering with students from local areas that can speak the local languages

Security – all towns were had their army informed that the students were coming.


Natalie showed tools to foster data gathering and dream catching as well as other artefacts for design research.


The Conclave: 51 Investment Opportunities, Video + Bruce Nussbaum, Ken Stevens, Heico Wesselus, Olivia Jezler, and Margarita


18 dreams, 38 dreamleaders, 12 dreamcatalysts, 40 dreamscholars, 21dreamrealisers, 38 dreamventures.

Heico:


[innovation comes from previous experience]


example dream:
Humara Worlds
large population and high density
a how can you develop a mechanism to connect the village with the city?

no just personas, but actual people.

Ken Stevens:
use of digital devices as an escape – a common event in many cultures
when in a project with time and resource demands – you don’t have time to ask or force them to change their behavior.
we just by passed him.


people naturally gravitated towards those with better listening skills, better at idea combination and better synthesizers

there was no hierarchy as there shouldn’t be in a flash team.

we have a lot of latitude for behavior


The Mission: dream realization, Carlos Teixeira


Some people could dream but did not have the infrastructure or conditions to realize those dreams.

Bruce was going to present on the ideas, but we have millions of dollars of intellectual property here.
ex: WEB- women empowerment bank
ex: Citizen Training Institute
ex: Assurance company – creating a network where one of the focuses for example could be mentoring.
ex: Edu Cafe – an internet cafe cum education cafe.
dream catalyst – Bruce Nussbaum
leverages existing infrasturuce such as internet cafes and creates a sustainable ecosystem that benefits all its stakeholders – business owners, corporation, customers and end-users.
ex: Ticket to Parliament

Some of the main themes were – waste, food, sports, nation building, education


Open Innovation @ Parsons: the NY hub, Carlos Teixeira and Rahul JVK
Call for action:

Now we are inviting you to:
meet the experts and thought-leaders world wide
learn to identify and adapt local insight for opportunities
start-up new ventures
raise funds
co-design organizations
and become a leader.

Dream:In is ready to mentor 3 teams of 5 volunteers (young global entrepreneurs) to start up one of the following ventures in India…

Seven potential ventures:

1. WEB: Women Empowerment Bank
2. APNA SAPNA (Assurance)
3. Ticket to Parliament
4. India Sports Portal
5. Pop-up Fun School
6. Sports Army
7. Health Phone

Perfect for anyone who wants to start crafting their skills as a leader.

Dream:in will provide…
global expertise to local challenges
mutli-disciplinary mentorship
on demand online training
access to experts, leaders scholars, and investor
visibility through our communication and events and the opportunity to become a leader.

Send an email with the subject “start-ups” to
dreamin.ny@dreamin.in
They will contact you back with guidelines to participate in the selection process.

Design is never in phase zero
so we want to relocate finance to the right point.

Start ups of start ups
Funding – crowd funding, larger investors, an endowment etc.



Collecting New York’s aspirations as a canvas for creative thinking.

Follow on twitter: http://twitter.com/DREAMIN_NY
Find out more about Dreamin NY http://dreaminnewyork.wordpress.com/
Find out more about Dream:In central project: http://www.dreamin.in

 

Learning By Doing – Tucker Viemeister – Design At The Edge

Learning By Doing – Tucker Viemeister, FIDSA, Lab Chief, Rockwell Group

Recap
A good presentation on an industrial’s stating his work history and view of environment design and interaction design and where design may be headed. He relates play to learning and design.

Opinion & Questions: Design should be validated via feedback loops as should education. How does Tucker validate his design decisions, are there specific times when rockwell will revisit a client to gain insight on an intervention’s performance?

How can we break flow down?
Play and design are processes, not bulk “states”
If flow is not a bulk state, how do we access it? What does that process consist of ?
Five years ago at the Design+Management Lecture Series Tucker faced the question, “Is it ethical to do work for Coca-cola when the drink is so unhealthy.”

His answer back then was slightly better.

It was along the lines of, “I think it’s ok for people to have as a treat everyone in a while, but not something they have all the time.” This time he also noted that it is up to the individual’s self restraint.
With in five years I thought he would have a better answer.
Maybe a long the lines of:
1. I made it taste 43% better without adjusting the ingredients. We made it sweeter without adding any sugar.
2. In many countries water isn’t sanitary to drink. So coca-cola is a safe and clean alternative. In these countries the formula for the syrup is different and can contain less sugar.
3. It’s a treat that can serve as an introduction to something healthier. Coca-cola can introduce the consumers the product line of healthier drinks like Minute Maid, a brand Coca-cola owned long before the recent trend of CPG companies like Nestle and Lays trying to reposition themselves as a “health brand.”

Question & Answer from the audience.

See below for work history and chunked notes.
Thesis:
play=learning=design

Topics:
Progress
molecules – when complexity really started
iterated into plants and animals

  • “if we don’t have progress we’re going to go backwards” “Entropy”
  • “That’s the basic idea of life”
  • evolution process – “learning by doing”
    Bjarke Ingles – design process’ iterations evolutionary tree

    Me(about Tucker & his influences)

  • His father graduated from Pratt and worked at Lippincott
  • His father and friend designed everything from logos, to houses,
    one of the first cases of using Helvetica in a logo
  • “Be ashamed to die until you have won some victory for humanity.”
    -Horace Mann, address at Antioch College, 1859

    “If you can’t make it more beautiful, what’s the point.”
    Rowena Reed Kostellow of Pratt

    started Smart Design with David Koll

  • most famous product – OXO Good Grips
  • (addressing the users on the polarities can created something “universal”)
  • opened frog design New York Harmut Esslinger

  • “Forms Follows Emotion”
  • combined new media (see photo)
  • went to work with Razorfish

  • “Everything that can be digital will be”
  • worked at Spring Time (with Dutch industrial designers)

    started Studio Red -multidisciplinary design studio

  • example work – club med:
  • [evolution of clientele from singles to parents with young kids, to parents with teens]
  • ex: hangout space.
  • example: coke cruiser.
  • 43% of those that got the cola from the mobile cart thought it tasted better.
  • working more with Rockwell
    – Set for the Academy Awards

    -jetblue JFK marketplace

    -Sheraton – Lobby Project (2007)

  • “how to liven their lobbies to make it a better experience”
  • activities, food cart, green wall, interactive wallpaper, game tables with glowing lights,
  • -Venice Biennale – Hall of Fragments

  • interactive mesh mockup showing pieces of the film
  • “create this open ended experience.”
  • -The Cosmopolitan – casino in Las Vegas

  • used million crystal beads
  • Imagination Playground

  • playgrounds in a box

  • Play
    The pedagogy of play
    “I’m talking about learning, not education.”

    history of kindergarten

  • Friedrich Fröbel
  • Horace Mann
  • Patty Smith Hill
  • concept of “gifts” or tasks for children to complete, activities, etc.

  • John Dewey
  • “child centered, diverse, people learn by doing”
  • Montessori
  • “Montessori schools – learn what kids like to to, help them do that.”
  • Johan Huizinga
  • Free-form, unprogrammed play

    “Play is like a system – it has rules”
    “Play is valuable”
    “Playing is one of the ultimate things we can do”
    “That kind of jamming is what’s known as flow.”


    “Flow is like play and design, that is towards progress”

    Relation of Science to Design
    We’re not just a bunch of scientists, we’re artistic too,
    w’er trying to make stuff that’s beautiful
    and feedback with customers and users
    democratic, political, iterative

    “By doing that we get products, places and services and create this solar system of things. It’s a network of facets that are complex and contradictory.”

    Business
    “Business is really easy, it’s just like making candy, and candy is like money”
    Business men have really dropped the ball.

  • “We’ve moved from the industrial age to the post industrial age, where info is more valuable than objects.”
  • “We’re not mass producing stuff anymore.
  • “robots are doing all the work and having all the fun”
  • “80% of the people working are doing service jobs or creating hot air.”
  • Design For Business

  • ex: origional Apple iMacs – when the colors were named flavors
  • “So the future is in teaching/learning or security.”
  • Design is the fuel for the business not design for business, but biz for design, because we make real stuff.”
  • [but all his examples are where the design is present – in security, design is often not visible,]

    “There are professions more harmful than industrial design, but only a few of them.”
    -Victor Papanek

    Kindness
    what’s “better ” anyways?
    kindness and happiness are good ways to measure design

    user centered

    Mentioned
    erector sets, tinker toys, lincoln logs, unit blocks – longy, bricky, buttery, squary,

    More about Rockwell Group on their website.


    This lecture is part of Bruce Nussbaum’s Design At the Edge lecture series.

    Acumen Fund – Moral Leadership for a more Inclusive Future – Design At The Edge

    Moral Leadership for a more Inclusive Future
    Jacqueline Novogratz, CEO, Acumen Fund

    Opening Points
    I. Dignity is more important to the human spirit than wealth.
    Think more broadly about what poverty means.

    II. Charity and aid alone will not solve the problem of poverty.

    Charities “create dependency rather than dignity.”

    Jacqueline Novogratz describes Acumen Fund as a “non-profit Venture Capital fund for the poor investing in companies, leaders and ideas.”

    “Investing philanthropic funds.”
    “Think much more seriously about our systems”
    “At Acumen it always starts with the people.”
    “Can take five to fifteen years for the [financial] returns to come back”

    Acumen Portfolio Examples
    Ex 1:
    Husk Power Systems – Bihar in India

    http://www.huskpowersystems.com/

    Many of the people have been profiled as “economically impossible to reach economical means”
    “gasifiy the rice husks”
    “via minigrids that can reach 10,000 people”
    made with bamboo sticks and “strings” as electric lines.
    currently reaching about 170,000 people with Husk Power

    Ex 2:

    http://www.1298.in/

    In India 90% of people in ambulances are dead.
    Taxis are used more often for ambulances
    Ambulances are not regulated,
    It took private initiative an private capital to build it.

    brand image differentiation – yellow color, unique phone number 1298
    avoid corruption – not taking bribes.
    ethos – service for all – patients are taken to free clinic
    marking – subsidizing their costs, they display advertisements on the side
    invested – started with 9 ambulances in 2007, a year before the Mumbai terrorist attacks, and will soon reach 1,500 ambulances

    “create systemic change”
    “We’re already seeing it replicated in other countries”

    Ex 3: d.light

    http://www.dlightdesign.com/

    consumer product
    instead of Kerosene lamps


    “in the 80’s and 90’s it was top down.”
    “you’d come in and” say “here’s this solar plant”
    [hard to diffuse]

    Ex 4:
    Housing – Jawad Aslam
    blank land
    outside of Lahore Pakistan
    Javat – a year to register the land because of the corruption
    [diffusion problem] – no one trusted that there would be jobs around [meta-system problem]
    -it’s connected to status, wealth, beauty [the opposite of Tata car]

    Ex: 5 Western Seeds

    http://www.westernseeds.com/

    sells hybrid seeds in Africa

    Acumen in Kenya
    -fortified porridge
    -public toilets – previous attempts at innovation here have not diffused

    Future
    “The Road of Fear”
    -“evident in terrorism, business”
    The other road…

    “Road of Justice of Love”
    -“the only road that takes us where we need to go.”
    -takes us into a “single tribe”

    This is a time of “great instability and great opportunity”

    “Using the power of the markets and smart design”

    Investing Model:
    “Scale – we don’t want to invest in anything that will reach 1M people”
    “typical capital commitments range from $300,000 to $2,500,000 in equity or debt with a payback or exit in roughly eight to fifteen years.” (AcumenFund.org)

    Even though their investment period is about eight to fifteen years, Acumen Fund considers their investing to be venture capital because they invest in early stage companies.
    Their exit may consist of: the management of the company they invested in buying back shares, or selling to a strategic investor, or continuing to earn dividends.

    They also engage in what they call “Lab Investments,” which “are smaller-scale, high-risk experimental investments, where funding can be disbursed rapidly and lessons can be learned in the short-term.”

    Primary Investment Criteria:
    Potential for Significant Social ImpactCompanies need to make a product or deliver a service that addresses a critical need at the BoP in the areas of our strategic and geographic focus. Delivery of the products or services should generate social outputs that compares favorably with products or services either currently available on the market or through charitable distribution channels.
    Potential for Financial SustainabilityA clear business model that shows potential for financial sustainability within a five to seven year period, including the ability to cover operating expenses with operating revenues. This period corresponds to the tenor of most commercial loans, and positions entrepreneurs to access commercial finance in the future.
    Potential to Achieve ScaleAn objective of reaching approximately one million end users within a five year period with the benefits of the product or service. If the entrepreneur’s business model does not aim to reach one million consumers, does it have:

    * The potential to grow by an order of magnitude (i.e., 10x) within five years?
    * Potential for material impact on the social problem it is trying to solve?
    * A position as one of the leading service providers in the market in which it operates?
    * A strong and experienced management team with the skills and will to grow a sustainable enterprise at the BoP?
    * The presence of a strong management team that has the requisite skills to execute the business plan and a clear and compelling vision?
    * A management team with the will to work with the market to achieve the goal of serving the BoP?
    * A management team with positive ethics?
    (via AcumenFund.org)

    Insurance Models
    -does not work if when everyone gets sick.

    Working at the macro-mezzo and micro level
    -to set up a much more robust system.

    Speaking about the current insurance model in the US.
    “in some ways, we’d have to burn down the health insurance system”

    Resources and people mentioned:
    Innocent Anthropologist
    Buckminster Fuller


    This lecture is part of Bruce Nussbaum’s Design At the Edge lecture series.

    Creative Intelligence

    Bruce Nussbaum’s lecture on Design at The Edge is one of my favorite.
    I’m not enrolled in it, but still feel obligated to sit in every Monday. Last week, Bruce mentioned to me that he is writing a book on what he calls CQ, or Creative Intelligence.

    At Columbia Business School’s China Business Conference, I introduced myself as someone in Service Design. A professor from Columbia respond with “Oh look at my tie.”

    I may have felt somewhat like IDEO’s David Kelly when at a restaurant he introduced himself as a designer and his hostess asked “So what do you think of my curtains?” (1)

    The Columbia professor did zone in on what I mean by design when he said “I’m sure there were many processes involved in creating the tie from Chinese silk, French pattern to be made in America.”

    This shows the gap between D-School to B-School that I traverse and that Bruce is helping bridge.

    Bruce notes that the framework of Design Thinking, that “collection of behaviors is the heart and sole of creativity. It includes being attuned to the people and culture you are immersed in and having the experience, wisdom, and knowledge to frame the real problem and–most important of all perhaps–the ability to create and enact solutions” (2)
    But he poses the question in his new blog post on Fast Co Design about what creativity is and how can we measure it.

    If CEO’s have used Design Thinking as a process trick, how can we help develop the ability to convey creativity without making it a process trick? Why would we put creativity on a linear scale alongside IQ and SAT scores?

    I agree that Design Thinking has opened the doors for creativity to wider application, but since it was “packaged as a process” it has begun to “actually do harm.”(2) If we take creativity and boil it down to not just a package, but something on a linear scale, how do we keep it’s veracity?

    IQ stands for Intellingece Quotient and therefore CQ, Creative Quotient. As quotients are the result of division, why abstract Creativity into dividable dimension? It would be a very efficient way to rate and process individuals. But since “creativity emerges from group activity,” how do we effectively measure the capability of an individual’s ability to interact in a group and frame problems?

    CQ will need to contain multiple dimensions.

    How do we frame the and show an individual’s “experience, wisdom,” and ability to frame?

    One thing for sure is that the model of a psychologist asking pre-defined questions and timing a subject’s arrangement of colored blocks won’t serve as the way for measuring creativity.

    Howard Gardner said that when in China, students tell him “Now we have 8 things to be good at,” referring to his theory of Multiple Intelligence. (3)

    Bruce’s dream is that when his godchild applies to”Stanford, Cambridge, and Tsinghua universities. The admissions offices in each of these top schools asks for proof of literacies in math, literature, and creativity. They check her SAT scores, her essays, her IQ, and her CQ.” I envision the admissions office will spend more time viewing the CQ than the other deliverables. Not just because it is the most engaging, but that because it is the most complex measurement and deepest deliverable. It might be like a portfolio with statistics, visuals and maps. Everyone’s CQ will be as unique, if not more than an admissions essay.

    I’m in the process of developing a deliverable to show my Creative Intelligence after a course with Carlos Teixeira and Robert Rabinovitz.

    I appreciate if we could measure degrees of creativity and am excited to see how the concept of CQ forms.





    Bruce at his Design At The Edge lecture series.

    2. Bruce Nussbaum – “Beyond Design Thinking” Fast Company

    1. IDEO’s David Kelley on “Design Thinking” Fast Company

    3. Howard Gardner. Presentation, 2010.