Bruce Nussbaum’s lecture on Design at The Edge is one of my favorite.
I’m not enrolled in it, but still feel obligated to sit in every Monday. Last week, Bruce mentioned to me that he is writing a book on what he calls CQ, or Creative Intelligence.
At Columbia Business School’s China Business Conference, [...]
Bill Moggridge of the Cooper-Hewitt spoke at Bruce Nussbaum’s Parsons class Design-At-The-Edge.
Thoughts on Research
ethnographic research
latent needs
you don’t know what the designs are yet
market research
once you have the concept down and you have a prototype then you can focus on the explicit needs of market research
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