More photos from preparation and the reception
LUXURY DESIGN + STRATEGY
For the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.
This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is good to see more professionals and people from different backgrounds change their view of design from something of decoration to a force of actual function and meaning. Increasingly I notice more business schools getting involved in design. Like Carnegie Mellon, Harvard, Stanford and Columbia.
Students meet at Parsons, Columbia University, and the offices of the companies’ chief executives for discussion and working sessions.
BOARD OF DIRECTORS:
Barbra Cirkva, Chair
Ketty Maisonrouge, President
Assouline: Prosper Assouline, President & Founder
Bulgari: Veronica Trenk, Managing Director
Cartier: Emmanuel Perrin, President & CEO
Chanel: Barbra Cirkva, Division President, Fashion, Watches and Fine Jewelry
Christian Dior: Pamela Baxter, President & CEO
Graff: Henri Barguirdjian, President & CEO
Gucci: Laura Lendrum, President & CEO
Hermès: Rober Chavez, President & CEO
Lalique, Haviland, Daum: Maz Zouhairi, President & CEO
Loro Piana: Fabio Leoncini, Managing Director, Luxury Goods
Louis Vuitton: Geoffroy van Raemdonk, Acting President
Luxottica: Andrea Dorgio, EVP of Wholesale North America
LVHM Perfumes and Cosmetics: Pamela Baxter, President and CEO
Maclaren: Farzad Rastegar, President
Special Thanks to Heico Wesselius and Andrew Cornell Robinson of the Design+ Management department of Parsons The New School for Design
links + sources:
By Luxury Education Foundation at Columbia University, New York.
This year’s topic is “New Paths to the Luxury Consumer: Social Media & More”, with panelists:
· Pamela Baxter, President & CEO, LVMH Beauty and Christian Dior Inc.
· Michael Bruno, President & Founder, 1stDibs.com
· Emmanuel Perrin, President & CEO, Cartier North America
· Horacio Silva, Online Direct, T: The New York Times Style Magazine
twitter hashtag: #lefrt10