As VC is stressed in the recession and struggling as a model in the United States we’re seeing new players move into that arena.
Since large ad agencies owned by holding groups also have to adjust their model, some of them are developing VC capability. (These are the firms that were not the pioneers [...]
LUXURY DESIGN + STRATEGY
For the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.
This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is [...]
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