Sunshine Generation
Bruce Nussbaum brought Ziba’s Karen Reuther and founder Sohrab Vossoughi to Parsons on Monday the 7th. They open the presentation with “The revolution is underway.” The presentation was based around the “Sunshine Generation” in China, young urbanites that grew up not knowing Tian’anmen’s square and have only seen economy growth.
Karen Reuther [...]
Bill Moggridge of the Cooper-Hewitt spoke at Bruce Nussbaum’s Parsons class Design-At-The-Edge.
Thoughts on Research
ethnographic research
latent needs
you don’t know what the designs are yet
market research
once you have the concept down and you have a prototype then you can focus on the explicit needs of market research
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