Ethnography in Art
Artseeka
Fall 2010

Uncovering people’s habits of discovering and viewing art to inform development of an app.

Patient Navigator
MSK Infusion Center
Spring 2010

A concierge service designed to integrate patients into a new chemotherapy infusion center in Brooklyn, New York.

Fresh Snack Pack
DOH’s Healthy Bodega
Spring 2010

Creating an offering of fresh food and nutritional information to children and encouraging bodegas to sell more fresh foods.

Pulpy, Shoot Out
Int’l Ad + Promo
Fall 2009

Rally a community around a popular sport and create an integrated marketing campaign to launch a new brand.

Community Based Change
IOBY
Spring 2010

Redefining a microphilanthropy’s communication strategy and target persons to source both funding and a volunteer force.

Fluid, Urban Office Space
Design Thinking Lab
Fall 2009

Addressing the “urban nomad” lifestyle by creating a hot-desk space intended to double as a gallery to showcase members’ works.

Luxury Design & Strategy
Haviland
Fall 2010

A market entry strategy and new product line for a luxury porcelain maker looking to expand.

Ninja Gaiden 2 Mini-game
Xbox, Microsoft
Spring 2008

Competitions mechanics developed for an online mini-game to launch a franchise in Hong Kong, Taiwan, Singapore, India, and South Korea.

Cultural UX Understanding
Virgin Atlantic
Spring 2008

Provided knowledge on Chinese navigation as well as screen size and memory size of characters for an airline check-in kiosk.

Responsible Drinking Campaign
Johnnie Walker
Spring 2008

Accessories for a interactive campaign to promote responsible drinking in China for an international CSR program.

You’re Fired
Johnnie Walker
Spring 2008

Leveraging an existing television spot through a series of viral videos and campaign encouraging users to share their own stories.

Vox Pops
Nike Women
Spring 2008

Interviewing female athletes in Shanghai as a part of a project gathering stories from the across the world.